Coronation Street
Coronation Street, one of the world’s most popular and longest-running soap operas, continues to be a huge hit with Canadian fans. It telecasts Monday through Friday, with an encore presentation of the week’s episodes on Sunday mornings. Citizens of the working class neighbourhood of Weatherfield continue to share their ups and down, triumphs and tribulations.
Coronation Street viewers are 56% more likely to currently attending school full-time.
Coronation Street viewers are 20% more likely to agree that they try to keep abreast of changes in style and fashion.
Coronation Street viewers are 30% more likely to agree that they are more of a spender than a saver
Coronation Sunday Viewer Profile
Gender Split
Men 31%
Women 69%
Although Coronation Street Sunday has a distinct older age skew, a notable portion (39%) of viewers also fall into the 18-49 age group and half (50%) are in the 25-54 age group.
Audiences for Coronation Street Sunday tend to have mid-level incomes. Over a third (37%) viewers earn $50-79,999; they are most likely though to fall into the $30,000-49,999 income bracket (index 143).
One in four (25%) of Coronation Street Sunday viewers are white collar workers. They are 20% more likely to fall into this group. A notable percentage (37%) are also in the “other” category which includes students, homemakers and retirees.
Coronation Prime Viewer Profile
Although Coronation Street has a distinct older age skew, a notable portion (27%) of viewers also fall into the 18-49 age group and over a third (36%) are in the 25-54 age group
Men 35%
Women 65%
Audiences for Coronation Street tend to have mid-level incomes. Over one in four (28%) viewers earn $50-79,999; they are most likely though to fall into the <$30,000 income bracket (index 170).
Over half (55%) of Coronation Street viewers fall into the “other” category. This group includes students, homemakers and retirees. They are 50% more likely to fall into this occupation group.
Engagement:
Coronation Street viewers index high in both retention and loyalty making them highly engaged in the program and therefore desirable to advertisers.
Source: Fall 2007 A25-54 engagement analysis of CBC, CTV and Global network programs Aug 27-Dec 9, 2007)
Corrie Prime
FALL NETWORK AUDIENCE
A1849 A2554 M1849
166 222 68
Rationale: Meter: FL08 Coronation Prime Act; Diary: FL08/SP09 Coronation Prime Act
Corrie Sunday
FALL NETWORK AUDIENCE
A1849 A2554 M1849
Rationale: Meter: FL08 Coronation Sun +15%; Diary: FL08/SP09 Coronation Sun Avg +15%