Heartland
Remember when CBC ruled the airwaves on Sunday nights? Does The Wonderful World of Disney, The Beachcombers and The Irish Rovers bring back any fond memories?…..If it does, then you’ll be excited to hear CBC is back to own the Sunday night family block just like it used to. Leading-out of The Wonderful World of Disney is the family-friendly drama Heartland. This beautifully shot series set on a southern Alberta ranch, is a welcomed return to those good old days. But it's not all Pollyanna (maybe reference Road to Avonlea instead?), goody two-shoes scenarios…far from it.
Heartland is Family Drama at it’s best! If you’ve come looking for stories with autopsies, terrorists attacks or any other heavy-hearted topics, you won’t find them here. Heartland is a heartwarming show with endless beautiful Canadian landscapes.
57% of Heartland viewers regularly prepare the meals for their household (index 120)
Heartland viewers are 46% more likely to agree that they really enjoy shopping for clothes
Heartland viewers are 86% more likely to agree that when shopping for clothes they look for designer labels
Heartland viewers are 100% more likely to agree that they like to change their appearance with cosmetics.
Heartland viewers are 42% more likely to agree that they tend to be the first to own new electronic products
Heartland as a Brand is…
Wholesome/Respectful (but not sappy)
Down to Earth
Modest/Unassuming
Comforting
Approachable
Western/Rural
Inter-generational & Familial
Gender Split
Male - 34%
Female - 66%
Audiences for Heartland tend to have mid-level incomes. Nearly a third (31%) of viewers earn $50-79,999, however, they are 25% more likely to fall into the $80-99,999 income bracket.
Heartland viewers have mid-level educations. 35% of viewers have a college degree—they are 12% more likely to have this level of education.
Over 12 episodes, Heartland reached a total of 2,511,000 A25-54 and a total of 2,298,000 A18-49
FALL NETWORK AUDIENCE (Prime Time Play)
A1849 A2554 M1849
145 162 56
Rationale: Meter: FL08 Heartland Act; Diary FL08/SP09 Heartland Avg
FALL NETWORK AUDIENCE (Afternoon Play)
A1849 A2554 M1849
22 24 17
Rationale: Meter: FL08 Heartland Act Less 85%; Diary FL08/SP09 Heartland Avg Less 85%